Within restaurant advertisements, the visual elements of them are the most important, it can determine whether or not custom is achieved. This is more important…
Comparisons of Small Multiples
This element of Tufte’s theories is one which often occurs the least within the industry as the products on show must resemble that of the…
Use of Colour
The final piece of this module will be centred around an advertising campaign for a fictional chain restaurant to be advertised during the festive period.…
Layering and Separation
Tufte’s theory of Layering and separation is one not often obvious found within food advertisements, as it is hugely important for the visual elements to…
Micro-Macrocosm
The theory of micro-macrocosm can be split into two parts, both of which are equally important and symbiotic together. Basically put, Tufte theorises that successful…
Narrative of Space and Time
Tufte shows his theory of Narrative of Space and Time in several ways. His theory is based upon providing the consumer with information on a…
Comparisons of Small Multiples
Tufte’s theory of small multiples involves the use of small images which collaborate together to develop a much larger image. “Small Multiples reveal all at…
Theory Of Colour
“Peoples perception is typically dominated by what their eyes see” Spence (2011) Presentation within the food industry is crucial for the businesses success, the food…
Mood Board
Football is a global phenomenon like no other, it encapsulates a plethora of emotions all within 90 minutes. But scratch the surface and even more…