The final piece of this module will be centred around an advertising campaign for a fictional chain restaurant to be advertised during the festive period.…

Tufte’s theory of Layering and separation is one not often obvious found within food advertisements, as it is hugely important for the visual elements to…

The theory of micro-macrocosm can be split into two parts, both of which are equally important and symbiotic together. Basically put, Tufte theorises that successful…

Tufte shows his theory of Narrative of Space and Time in several ways. His theory is based upon providing the consumer with information on a…