Layering and Separation

Layering and separation in food in general is hugely important, the distinguishability from one part of a meal to another is what brings the plate together. Ancient Roman food connoisseur, Apicius first coined the phrase “We eat first with our eyes”, as complicated and garnished food within Roman times was used as a way to show their wealth and knowledge. The human brain has developed ways to release serotonin if it sees attractive looking food. These methods have not got lost in time and are even more paramount due to the amount of competition in the industry.

– An image taken of the food which features in the Christmas Campaign.

– An example of food typically put on display during ancient roman times.

The campaign is intended to be as professional as possible and viable for a real business. Therefore for this specific theory, an ‘Employee handbook’ has been created to show the chefs how to properly prepare, cook and present the dishes. The handbook has been written clearly and concisely in order to achieve its destined outcome. The use of clear labels, different sized fonts, the ingredients and measurements placed in bold text and images combine to create an easy-to-follow step by step method. This handbook is designed to not be on display to the customers but instead be a back-of-house information booklet.