Within the advertising industry, being imaginative within designs and being decisive, can determine whether the advert is one that the observer will remember subconsciously or not. This is a choice in which can be make or break for the whole campaign. If it is memorable, it is likely that the campaign will be successful and also has the opportunity to become a conversation starter. Tufte’s theory of micro macrocosm focuses solely on different premises in an image combining together to form a larger, deeper meaning.
The campaign aims to utilise this theory within the posters. An example of this is on one of the posters. In one corner, will feature subtly slices of pizza. As pizza is a dish which is often shared, this emphasises the joy of sharing – another stereotypical Christmas tradition. The advert will feature slices of the pizza rotated 90⁰ so that the thicker slide is at the bottom. This is to symbolise that of the most iconic festive item – a Christmas tree.
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Bibliography:
Pizza Hut Restaurants (2015) Pizza Hut Order online. Available online: https://www.behance.net/gallery/23977635/Pizzahut-Order-Online [Accessed 4/1/22]
Tufte, E (1994). Envisioning Information. Connecticut: Graphics Press p. 37-52.
Full Campaign:
