Within the advertising industry, being imaginative within designs and being decisive, can determine whether the advert is one that the observer will remember subconsciously or…
Layering and Separation
Layering and separation in food in general is hugely important, the distinguishability from one part of a meal to another is what brings the plate…
Narrative over a Specific time within a Specific space
The narrative of space and time can be explored in a number of ways on print advertising, within the food industry however it is a…
Comparisons of small multiples
Within restaurant advertisements, the visual elements of them are the most important, it can determine whether or not custom is achieved. This is more important…
Comparisons of Small Multiples
This element of Tufte’s theories is one which often occurs the least within the industry as the products on show must resemble that of the…
Use of Colour
The final piece of this module will be centred around an advertising campaign for a fictional chain restaurant to be advertised during the festive period.…
Layering and Separation
Tufte’s theory of Layering and separation is one not often obvious found within food advertisements, as it is hugely important for the visual elements to…
Micro-Macrocosm
The theory of micro-macrocosm can be split into two parts, both of which are equally important and symbiotic together. Basically put, Tufte theorises that successful…
Narrative of Space and Time
Tufte shows his theory of Narrative of Space and Time in several ways. His theory is based upon providing the consumer with information on a…