Micro Macrocosm

Within the advertising industry, being imaginative within designs and being decisive, can determine whether the advert is one that the observer will remember subconsciously or…

Layering and Separation

Layering and separation in food in general is hugely important, the distinguishability from one part of a meal to another is what brings the plate…

Use of Colour

The final piece of this module will be centred around an advertising campaign for a fictional chain restaurant to be advertised during the festive period.…

Layering and Separation

Tufte’s theory of Layering and separation is one not often obvious found within food advertisements, as it is hugely important for the visual elements to…

Micro-Macrocosm

The theory of micro-macrocosm can be split into two parts, both of which are equally important and symbiotic together. Basically put, Tufte theorises that successful…